Is your practice in a position to flourish when the economy returns to health? Your answer will depend on your marketing efforts during the downturn and the strategies you’ve put in place to help you grow and prosper during the recovery.

During difficult economic times, many practices are either forced to cut their marketing budgets, or do so by conscious choice. But this puts you in a difficult position because you may lose market share or have to make up the difference as the economy improves.

The important question is whether your practice will be able to prosper when the economy begins to grow again – as it ALWAYS does after a downturn. Your success will depend on your marketing tactics and strategies – what you have done during the downturn and what you have put in place to win new patients and referrers during the recovery.

Your success will depend on your timing, too. Now is the time to establish your marketing plan for recovery – brand your practice, formulate strategies and tactics, make media choices and justify your investment—so you are ready to enhance your strategic marketing plan when you have more marketing funds to invest.

Keep in mind that you will not likely be able to return to your old ways of marketing. Your patients and referral sources are much more likely to look online first for new services and providers. Today, the demand for marketing accountability and measurement is stronger than ever. The days of guessing how your marketing is doing are long gone.

The wisest course of action – particularly if you are less than web savvy – is to partner with a marketing firm that, in addition to traditional marketing, understands Internet marketing and the value of newer trends such as social media (Twitter, Facebook, YouTube, etc.). They can help you choose the right mix of targeted online pro¬grams to complement your traditional marketing efforts, and they offer measurability, ROI information and evidence to support their marketing choices.

Enable your healthcare practice to emerge from the downturn in a strong position to win new patients and referral sources. Call 800.679.1262 today and ask how the experts at Practice Builders can help you and your practice market most effectively for the recovery

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