Your Website On Top of the List

If you are investing in a website, you owe it to yourself to get your ROI by optimizing your practice website for top positioning in the search engines. Search engine optimization (SEO) structures your web pages so that your site will appear high on the search engine results page (SERP) every time a prospective patient makes a query.

Search engines like Google®, Yahoo!®, Bing™ or MSN®, crawl and index billions of web pages every day to return relevant data to their search patrons. And your website could have “walls” and “bumps” that prevent search engines from finding your website at all.

Only 8% of search engine users review more than the first three pages prior to clicking on a result. Don’t get buried deep or remain invisible on the web. Get professional help to have your Internet presence known.

Once your website is optimized for search engines, your practice will enjoy a level of web presence that will work to generate a steady stream of patients for you.

How Do You Do It?

Web Analysis

Get a grip on how your website is working
Are there any indexing barriers in your site architecture?
Keywords are critical. Are you using relevant keywords in the right places?
Though popularity may signify relevancy, high-traffic phrases do not always mean competitive results.

How is the competition doing for certain keywords? Sponsored links?
What is your search engine ranking in relation to competitors?
Is your site link-worthy?
Do you have valuable, original content?

On Page Optimization

Making your web page search engine-attractive
No repetitive keywords or high-density phrases but key placement of nicherelated, practice-relevant targeted keywords.
Title tags and meta descriptions unique for every page, for maximum page relevance and click-through rates. And keyword branding!
Best possible experience on user navigation – easy, intuitive and functional onsite links.
Keyword-appropriate, relevant and unique content – that quality websites will want to link to and users return for more – the key to long-term first-page ranking in search engines.
SEO coding up to par with web services validation standards, ensuring quality display and function.
Robot.txt optimization that protects confidential information in your system’s database – such as your EMR – and keeps it out of reach of search engines.

Off Page Optimization

Getting your site web-wide attention
We manually submit your website directly to top search engines, high-PageRank directories and traditional marketing channels.
We launch a link popularity campaign with related industry/practice websites and reputable domains. Quality inbound links are votes for your PageRank score, increasing link reputation and authority as an information source – leading to high placement and traffic!
We leave no medium unfarmed, we syndicate content with social networking sites, online forums and blogs, we advertise with web classifieds, and we give online press releases.
Localization

Putting you in front of your prospects anywhere, anytime
Beat the neighborhood competition for Internet visibility. Make your practice virtually “physically” visible at the same time your target user is searching for your services.

Optimizing your site with local map directories can make your practice easily findable by your local community. Google’s intuitive capabilities let you appear in the local search results with a visual guide to your practice location. Now you can target your ads to appear only to a specific location, region or town, allowing direct, fast marketing impact on your target market.

Performance Tracking
and Reporting
Track results
Consistent placement requires relentless analysis of performance indicators in your website. Success metrics help you make SEO adjustments and future marketing decisions.

Keywords, visitor profiles, appointments, sign-ups, page traffic and search engine and URL/domain referrals tracking helps you determine what are generating interest from users and capturing the attention of your target audience.

We track performance of your website from lead generation to patient conversion – helping you get the biggest bang for your marketing buck.

Practice Builders offers proven strategies developed through working with more than 15,000 clients.

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