Cosmetic surgery has held its own in a down economy. Estimates show that the trend in the number of procedures in 2010 is not that far below numbers in 2009 and 2008. What has changed is that patients are paying for less invasive procedures like Botox™ and fillers versus tummy tucks or facelifts. These procedures are less expensive and the time away from work is less.
Cosmetic Surgical Procedures
The major invasive procedures are not quite as popular as they were a few years ago. Breast augmentation, Rhinoplasty and blepharoplasty still top the list, but the numbers of procedures perform have seen a decline in 2009 and 2010.Tummy Tucks and Liposuction round out the list of the top five invasive cosmetic surgery procedures.
Cosmetic Trends in 2010
Defying the down economy, plastic surgery procedures increased nearly 10 percent from 2009 to 2010 with more than 9.3 million surgical and non-surgical procedures logged in 2010, for a market cost of roughly $11 billion (ASAPS statistics). Patients between the ages of 35 and 50 accounted for 44 percent of the total, which was the majority age group.
As CEO of Global Medical Excellence, a medical tourism company specializing in cosmetic, dental and major surgeries: It was surprising to see such a spike in services despite the current economic woes. In addiiton, of what appears to be an expansion in the patient demographic. Why? Because according to the ASAPS study, 19 percent of the patients belong to an ethnic minority. Traditional consumer direct marketing has been targeted towards the white female. Today one can include both sexes and various ethnicities as their target audience